Monday, September 29, 2008

Avoid redundancy in business writing

Redundancy is the needless repetition of words, phrases, sentences or ideas. Redundant expressions add nothing to what’s already been said; instead, they waste precious words. So never say something in three weak ways, when you could have said it once, effectively. A good start? Become aware of how often you (and others) use these (redundant portion in brackets):

(absolute) perfection
(a number of) examples
(close) proximity
dates (back) from
eliminate (altogether)
(complete) monopoly
for (a period of)
consensus (of opinion)
during (the course of)
(original) source
(regular) monthly meetings
short (space of) time
each (and every one) of us
join (together)
(past) history
crisis (situation)
refer (back)
(empty) space
(basic) fundamentals
important (essential)

Can you think of any more?

www.tiffanymarkman.co.za

No comments: