Thursday, October 30, 2008

Flesch & Kincaid - what's it all about?

In all of my business writing workshops, I introduce delegates to the genius of Flesch and Kincaid, and their deeply useful 'readability statistics' function in Microsoft Word. One of the posts below (the second on this blog) covers this intro in more detail - but what I want to talk about now is what's behind Flesch Reading Ease and Flesch-Kincaid Grade Level; in other words, what it's all about...

Flesch Reading Ease

In the Flesch Reading Ease test, higher scores indicate material that is easier to read; lower numbers mark more-difficult-to-read passages. Here's the breakdown:

  • 90.0–100.0: easily understandable by an average 11-year old student
  • 60–70: easily understandable by 13- to 15-year old students
  • 0–30: best understood by college graduates

Flesch–Kincaid Grade Level

An obvious use for readability tests is in the field of education. The ‘Flesch–Kincaid Grade Level Formula’ translates the 0–100 score to a grade level, making it easier for teachers, parents, librarians, and others to judge the readability level of various books and texts.

It can also mean the number of years of education generally required to understand this text, relevant when the formula results in a number greater than 12.

The result is a number that corresponds with a grade level. For example, a score of 8.2 would indicate that the text is expected to be understandable by an average student in Grade 8 (usually aged 13-15 in South Africa).

Did you know? The lowest grade level score in theory is -3.4, but, since there are few real passages that have every sentence consisting of a single one-syllable word, this rarely occurs in practice. Green Eggs and Ham by Dr Seuss close, averaging 5.7 words per sentence and 1.02 syllables per word, with a grade level of -1.3. (Most of the 812 words are monosyllabic; "anywhere", which occurs eight times, is the only exception.)

A caveat

But readability often goes beyond mathematical calculations. How a reader feels about an article influences whether he or she will understand it or even finish reading it. When people open a new book or magazine, they may subconsciously scan it to see if it’s 'reader-friendly'.

Do they see lots of full stops? That means short sentences. Lots of white space? That may mean short paragraphs. Do they see exclamation points and question marks? That means that it isn’t straight, routine exposition.

A potential reader may subconsciously look for personal pronouns. That actually increases readability, because it suggests that the author is writing about people, and people are interesting. Does the book or article contain vocabulary that you wouldn’t expect to see, such as the word 'puppy' in a scientific article? That suggests that it contains metaphors and analogies, which are easier to understand, and not just chemical formulas.

Does it contain specific nouns at all? Seeing the word 'Weimaraner' in an article gives me more hope of an interesting read than 'dog' or 'animal'.

Flesch taught the importance of personality and personal connection in writing. A reader is not merely a customer, he or she is a human being like yourself, looking for reassurance and connection. We all want to hear, “I’m sorry about that,” “I know what you mean,” “I found the answer to your question,” “I solved your problem,” and “Thank you so much!”

Sentences like those appear all too rarely in business and government writing, and Flesch said there is no good reason why they shouldn’t.

Flesch had a special gift for helping to simplify legal language - and there’s a special reason for that. In one instance, he condensed a paragraph of gobbledy-gook into something like, 'These people have owed you $10,000 for two months. If they don’t pay by next month, I think you should sue.' Many clients might worry whether writing so simple can still be legally binding. Not to worry. Before he went to the United States, Rudolf Flesch was a lawyer in Vienna.

A little gift

Use http://juicystudio.com/services/readability.php to test the readability of any website you choose. Start with mine, if you like. You'll find it at www.tiffanymarkman.co.za. Enjoy!

Monday, September 29, 2008

Freelancers' potential tax deductables

Disclaimer: My advice is 100% non-FICA compliant and non-expert, but it remains 100% well-intended.

Accounting fees
Advertising
Bad debt
Bank charges
Cell phone
Cleaning of office
Client gifts (year-end)
Computer costs
Consulting fees
Donations
Electricity
Entertainment
Graphic design
Insurance
Interest paid
Landline telephone
Medical
Medical Aid
Memberships & assocs
Motor vehicle expenses
Newspapers/journals/mags
Office furniture/storage/filing
Parking
Printing, postage & stationery
Staff refreshment
Subscriptions
Training
Travel
Other

www.tiffanymarkman.co.za

Avoid redundancy in business writing

Redundancy is the needless repetition of words, phrases, sentences or ideas. Redundant expressions add nothing to what’s already been said; instead, they waste precious words. So never say something in three weak ways, when you could have said it once, effectively. A good start? Become aware of how often you (and others) use these (redundant portion in brackets):

(absolute) perfection
(a number of) examples
(close) proximity
dates (back) from
eliminate (altogether)
(complete) monopoly
for (a period of)
consensus (of opinion)
during (the course of)
(original) source
(regular) monthly meetings
short (space of) time
each (and every one) of us
join (together)
(past) history
crisis (situation)
refer (back)
(empty) space
(basic) fundamentals
important (essential)

Can you think of any more?

www.tiffanymarkman.co.za

Refrain from stating the obvious

Instead of the longer phrase on the left, try to use the tighter option on the right:

12 midnight ~midnight
12 noon ~noon
3 am in the morning ~3 am
afforded the opportunity ~given the opportunity
a great deal of ~many, most or much
a number of ~a few, some, many, or several
a person who is honest ~an honest person
as a result of ~because, because of, or since
as to whether ~whether
a total of 14 birds ~14 birds
at this point in time ~at this point/now
biography of her life ~biography
by means of ~by
circle around ~circle
close proximity ~proximity
completely unanimous ~unanimous
consensus of opinion ~consensus
each and every ~each
enclosed herewith ~enclosed
endeavour ~try
end results ~results
exactly the same ~the same
final completion ~completion
free gift ~gift
for the purpose of ~for, to or of
he/she is a person who… ~he/she
implementing ~carrying out
important/basic essential ~essential
inception ~start, beginning
incorrect ~wrong
in order to ~to
in spite of the fact that ~although
in the first place ~first or firstly
in the event that ~if
in the context of ~about, for
in many cases ~often
job functions ~job or functions
month of June ~June
one and the same ~the same
participate ~take part in
particular interest ~interest
period of four days ~four days
personal opinion ~opinion
pertaining to ~belonging to/relating to
the reason why is because ~the reason is that
repeat again ~repeat
return again ~return
surrounded on all sides ~surrounded

Have I left any out?

www.tiffanymarkman.co.za

Thursday, May 8, 2008

Use the word ‘because’

‘Because’ is a very powerful word. A well-known principle of human behaviour says that when we ask someone to do us a favour, we’ll be more successful if we provide a reason. People simply like to have reasons for what they do. An expert, Langer, demonstrated this unsurprising fact by asking a small favour of people waiting in line to use a photocopying machine at a library:

Excuse me, I have five pages. May I use the machine because I'm in a hurry?

The effectiveness of this request-plus-reason was nearly total: 94% of those asked let her skip ahead of them in the line. Compare this success rate to the results when she made the request only:

Excuse me, I have five pages. May I use the machine?

Under those circumstances, only 60% of those asked complied. At first glance, it appears that the crucial difference between the two requests was the additional information provided by the words "because I'm in a hurry".

But a third type of request tried by Langer showed that this was not the case. It seems that it was not the whole series of words, but the first one, ‘because’, that made the difference. Instead of including a real reason for compliance, Langer's third type of request used the word ‘because’ and then, adding nothing new, merely re-stated the obvious:

Excuse me, I have five pages. May I use the machine because I have to make some copies?

The result was that once again nearly all (93%) agreed, even though no real reason, no new information, was added to justify their compliance. Clever, or what? Try it on the web. It really works.

www.tiffanymarkman.co.za

Saturday, March 15, 2008

Distinguish between commonly confused words

Here are a few words that are commonly confused, especially in business writing:

among vs between

Between introduces two items; among more than two: “The host divided the pie between Don and Phil.” vs “The host divided the pie among Peter, Paul, John, George and Mary.” Also note the correct use of “between ... and …” in this sentence: “I had a choice between sugar and sweetener”. There’s no such thing as “between ... or …”

can vs may

Can refers to the ability to do something, and may refers to authorisation, permission and sometimes possibility; e.g. “They can finish the project by March.”; “May I have an extra week to finish the project?” May is almost always the correct word in a question.

like vs such as

Use such as to denote categories. Use like to give specific examples of members of a group; e.g. “The Clean Water Act could harm marsh inhabitants such as fish, waterfowl and amphibians.” and “The Clean Water Act could harm marsh inhabitants like the great heron, the kingfisher and the giant toad.”

will vs shall

The old rule dictated that we use shall for the first person (I shall leave when I am ready) and will for second and third (Both you and he will want to know what happened). But in modern English, shall is outdated and pretentious. Use will across the board.

www.tiffanymarkman.co.za

Master Microsoft's 'Readability Statistics'

‘Readability’ is the term used to describe how easy or difficult something is to read. It might surprise you that an appropriate level for most corporate writing is Grade 10 (Standard 8); i.e. age 15-16. Did you know that most major newspapers, locally and internationally, are written at a Grade 6 level, while the Wall Street Journal is written at a Grade 12 level?

How can you improve the readability of your writing? Simplify, simplify, simplify. But luckily, you don’t have to monitor your own readability, because Microsoft Word does it for you. Here’s how to activate it:

  1. Click on ‘Tools’.
  2. Click on ‘Spelling and Grammar’.
  3. Under ‘Options’, activate the text box that says ‘Show readability statistics’.

    (If you need to know how to do this using Microsoft 2007, drop me a line.)

Each time you run a spell check, the stats should be displayed and you can tailor the level of your text to suit your audience. The ‘readability statistics’ facility includes:

  1. Counts: number of words, characters, paragraphs, sentences in the document
  2. Averages: average sentences / paragraph, words / sentence, characters / word
  3. Readability statistics: % of passive sentences, Reading Ease, Grade Level

When...

  • the Passive Sentences percentage is higher than 15%, or
  • the Flesch Reading Ease score is lower than 60%, or
  • the Flesch-Kincaid Grade Level score is greater than 5-6 (for younger readers), 6-9 (for general readers) or 9-12 (for industry or technical readers),

… you need to look at your document again, with fresh eyes.

www.tiffanymarkman.co.za